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Discover VELURA
VELURA is a premium beauty and personal care brand inspired by the trusted values of Pharma Life. Created for skincare, haircare, cosmetics, fragrances, and sun care, VELURA blends scientific credibility with modern beauty to help you feel confident every day.
Our mission
At VELURA, our mission is to empower confidence through premium skincare and beauty solutions that combine pharmaceutical expertise with modern innovation.
Inspired by the trusted heritage of Pharma Life, we are committed to providing safe, effective, and high-quality products that promote healthy skin, natural beauty, and everyday well-being.
Our vision
To become one of the region's most trusted beauty brands, delivering innovative, pharmacy-inspired products that redefine healthy, radiant beauty.
Our team
Our strength lies in our individuality. Set up by Esther Bryce, the team strives to bring in the best talent in various fields, from architecture to interior design and sales.
Dr.Reem Merhi
Doctor of Pharmacy
Rawan Merhi
